Infusing technology into the Rental Housing Industry

Technology is gradually taking on a greater role in our current society in many aspects. One of the ways in which it has proven most useful is in the communication process between humans. Recognizing this, a website engineer has created a new website that could potentially revolutionize the entire rental market scene. 

One engineer observed an appalling lack of technology use during the rental process. Considering the numerous technological advancements in our era, it is beyond comprehension that the rental industry is lagging so far behind technologically in comparison to other markets. So, the web engineer decided to create a new website which he hopes will make people’s housing search far more efficient. 

Both renters and brokers face the same problems when it comes to people looking for housing on the internet. Potential apartment seekers waste countless hours surfing the internet, scrolling through vague listings, responding to bogus agents and then ultimately viewing apartments that do not come close to their needs.

Take, for instance, the fact that a simple search for Apartments for Rent Boston does not filter out unnecessary results on a normal search engine.  For brokers’ the most frustrating aspect of the online search for apartments is that potential renters are unable to specify what type of apartment they are looking for, or what their price range is. This results in false leads from people who want an apartment in a completely different price range than what the broker is offering. 

This website aims to eradicate both the uncertainty on the part of the potential renter and the frustration on the part of the brokers by getting potential renters to fill out an online survey of their apartment preferences by listing all the relevant details such as the type of neighbourhood and accessibility to different amenities.  Once the person fills out this survey, the site aggregates a large database of possible apartments and presents the user with a shortlist of matches with a high level of compatibility.

In this way the user is free to contact whichever agents have listings that are relevant to them and they don’t have to deal with brokers who are not offering anything that they are looking for. 

One of the best parts of this website concept is that the site is completely free for apartment-seekers. The site would make its money by charging brokers a fee to list their apartments in its database. Right now the website is currently in beta, but by the end of 2012 it will hopefully be up and running and have a listing of almost every apartment aggregated in its database. The full version of the website is scheduled for a full-scale launch during the first week of March and will begin marketing itself to both potential renters and brokers.

Brazil Housing Sector Analysis

Brazil has emerged as one of the favorable destinations for the real estate developers to tap unexplored opportunities in housing sector, despite gloomy economic environment. This is largely due to the fact that the country is facing massive housing shortage owing to demand-supply mismatch. With recession hurting the economy, low cost or affordable housing units are fast emerging as the next area of growth in the country’s housing sector.
 According to our latest research report “Brazil Housing Sector Analysis”, the housing sector is poised for tremendous growth in the coming few years on the back of growing population, rising income levels and increasing demand for housing units, particularly in the lower and middle income segment. Our research anticipates total housing stocks to increase at a CAGR of around 3% during 2009-2013.
 Moreover, the government-owned housing institutions have been offering loans at 12% interest that can be easily paid over 30 years. This, alongwith various other initiatives by the government, will lead to 14% decline in the housing deficit, at 6.27 Million homes in 2007. However, the government hasn't set a deadline for completion and the program will be considered finished only on completion of one million homes.
 Anticipating the market potential, Brazil is witnessing massive investments in its housing sector, from both the private and the public sector. These investments are particularly targeted at meeting unprecedented demand for affordable housing units in the country. It is anticipated that the housing construction industry could overtake other sectors in terms of contribution to GDP growth in the next few years.
 “Brazil Housing Sector Analysis” provides extensive research and objective analysis on the growing housing industry in Brazil, its components and supporting financing structure. The report aims at helping clients to analyze the factors critical to the success of the housing industry in Brazil. Detailed data and analysis helps investors, financial service providers and global real estate players to navigate through the latest trends in Brazil’s housing industry.
 Table of Contents :
 1. Analyst View
 2. Industry Snapshot
 3. Brazil Housing Industry Overview
 4. Market Attractiveness
 4.1 Government Spending
 4.2 Home Financing
 4.3 Low Inflation
 4.4 Population
 5. Housing Industry Outlook
 5.1 By Housing Stock
 5.2 By Region
 5.3 By Tenure
 5.4 By Household Size
 6. Raw Materials
 6.1 Cement
 6.2 Paint
 6.3 Ceramic Tiles
 7. Housing Credit Industry & Mortgage Reforms
 8. Housing Deficit & Demand Analysis
 9. Key Players
 9.1 MRV Engenharia e Participacoes SA
 9.2 Rodobens Negocios Imobiliarios SA
 9.3 Gafisa
 9.4 Cyrela Brazil Realty
 9.5 Rossi Residencial SA
 List of Figures:
 Figure 4-1: Number of Housing Units Financed & Housing Loan (Billion BRL), 2004-2008
 Figure 4-2: Inflation Rate (2003-2011)
 Figure 4-3: Population (Million), 2003-2008
 Figure 5-1: Number of Housing Units (Million), 2005-2008
 Figure 5-2: Forecast for Number of Housing Units (Million), 2009-2013
 Figure 5-3: Housing Unit by Region (%), 2007 & 2013
 Figure 5-4: Housing Unit by Tenure (%), 2007 & 2013
 Figure 5-5: Housing Unit by Household Size (%), 2007
 Figure 6-1: Cement Consumption (Million Tonnes), 2004-2008
 Figure 6-2: Paint Industry Sales in Housing Sector by Value (Million US$ ) & Volume (Million Liters), 2004-2008
 Figure 6-3: Paint Consumption in Housing Industry by Value & Volume (%), 2008
 Figure 6-4: Tiles Industry by Production & Consumption (Million m2), 2005-2008
 Figure 6-5: Tiles Production by Type (%), 2008
 Figure 7-1: Mortgage Loan in GDP (%), 2005 & 2008
 Figure 7-2: Forecast for Housing Loan (Billion BRL), 2009-2013
 Figure 8-1: Number of Housing Unit Deficit by Region
 Figure 8-2: Number of Housing Unit Deficit by States
 Figure 8-3: Number of Housing Unit Deficit by Urban & Rural
 Figure 8-4: Share of Luxury and Mass Segment in Household Demand
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